01
Material selection
Evaluating recyclable and reduced-plastic cup and lid formats that hold up frozen.
Sustainability
Packaging & planet
Frozen has a footprint. We're not pretending otherwise.
A frozen product means cold chain, freezer energy and packaging that survives it. Here's how we're approaching each one.
Priorities
Four workstreams
02
Right-sizing
Designing the multipack so more product ships in less packaging.
03
Freeze-at-home
The at-home format ships unfrozen — dramatically lighter cold-chain load per serving.
04
Cold chain
Prioritizing regional distribution to reduce frozen transport distance at launch.
What we won't claim
We will not call FROSTLYTE sustainable, carbon neutral, eco-friendly or recyclable until packaging is finalized and verified. Those words should mean something.
This page will be updated with specifics as material and distribution decisions are locked.
Packaging and sustainability details describe current plans in development and are subject to change.
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