Sports drinks
Wins on convenience
Shelf-stable and everywhere. Often higher sugar, warms up fast, and it's still a drink.
Comparison
Comparison
Frozen vs. the hydration aisle.
Same mission, different physics. Here's an honest look at where soft electrolyte ice wins — and where it doesn't.
Head to head
Format by format
Powders
Wins on electrolyte load
Big mineral numbers, but you need water, a bottle and cleanup. Nothing about it is craveable.
Freezer pops
Wins on cold
Frozen and fun, but sugar-first and hard as a rock.
FROSTLYTE
Wins on format
Soft frozen texture, 1,100+ mg key electrolytes, 15 calories, zero added sugar. Requires a freezer — that's the trade.
Where frozen loses
We'll say it plainly: you can't throw FROSTLYTE in a backpack for eight hours. Frozen requires cold chain, freezer space and a little planning.
That's why we're building the freeze-at-home multipack alongside retail cups — so the format works at home even where frozen distribution hasn't reached yet.
Early access
Judge it yourself.
Early Access members are first in line for product testing.
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