Company
Roadmap
From one freezer to everywhere.
Eight phases, published openly. Some are done, most are not — and we mark which is which.
How to read this
Phase status labels are current as of today and will change as work completes. Future phases describe intent, not commitments or guaranteed timelines.
Phases
The eight phases
Phase 00
The Idea
Category discovery
FoundationHydration doesn't have to be a drink.
- ❄Brand concept
- ❄Consumer problem exploration
- ❄Frozen hydration concept
- ❄Initial product architecture
Phase 01
Build The Product
Current Development- ❄Formula prototypes
- ❄Flavor development
- ❄Texture development
- ❄Electrolyte formulation
- ❄Packaging research
- ❄Consumer testing
Phase 02
Protect + Validate
In Development / Planned- ❄Trademark strategy
- ❄Patent evaluation
- ❄Food regulatory review
- ❄Nutrition testing
- ❄Shelf-life testing
- ❄Food safety validation
- ❄Packaging testing
- ❄Supply-chain development
Phase 03
Founding 100
Upcoming- ❄Early access testers
- ❄Product feedback
- ❄Flavor voting
- ❄Packaging feedback
- ❄Launch-market data
- ❄Creator seeding
Phase 04
First Freezers
Planned- ❄Initial production
- ❄Local launch
- ❄Direct-to-consumer testing
- ❄Selective retail
- ❄Pop-ups
- ❄Community events
- ❄Operational feedback
Phase 05
Regional Expansion
Future- ❄Frozen distribution
- ❄Retail partnerships
- ❄Expanded flavors
- ❄Foodservice testing
- ❄University / fitness / convenience opportunities
Phase 06
FROSTLYTE Care
Future- ❄Qualified advisory input
- ❄Care formulation
- ❄Appropriate validation
- ❄Pilot partnerships
- ❄Institutional channel development
Phase 07
National Freeze
From one freezer to everywhere
Vision- ❄National retail
- ❄National distribution
- ❄Strategic partnerships
- ❄Expanded product family
- ❄International exploration
Roadmap items are forward-looking plans, not guarantees. Timelines and scope may change.
Join
Phase 03 is you.
The Founding 100 and Early Access testers are the next phase of the roadmap.