01
Incremental, not cannibalizing
Frozen hydration draws from novelty, better-for-you frozen and hydration simultaneously.
Partnerships
Retail & distribution
A new set in the frozen aisle.
FROSTLYTE is a frozen hydration product — not another beverage SKU fighting for shelf in a crowded cooler.
Why buyers look
The category case
02
Clean nutrition story
1,100+ mg key electrolytes, 15 calories, zero added sugar — prototype targets that merchandise well.
03
Two formats
Single-serve frozen cups plus a freeze-at-home multipack for ambient shipping.
Target channels
Where we want to be
CVS
Target channel
Kroger
Target channel
Target
Target channel
Walgreens
Target channel
Publix
Target channel
H-E-B
Target channel
Meijer
Target channel
Wegmans
Target channel
Retailer names shown indicate target distribution channels only. They do not represent confirmed partnerships, agreements or endorsements.
Get in touch
Partnership inquiry
Consumer demand
Our list is your demand signal.
Early Access members tell us their city, state and ZIP — that's how launch markets get chosen.